How do you connect subscribers and non-subscribers to the leading IT platform in the Netherlands?
AG Connect will put its online articles behind a login. To get access, subscribers will have to activate an account, non-subscribers can opt for a trial period. Our challenge: How to communicate this, while emphasizing the added value of the leading IT platform in the Netherlands??
Reader testimonials were key in this activation campaign. Actual readers, that goes without saying. Through DM, advertising and bannering we told their stories about the value AG Connect offers them.