Highlighting the Difference Between the Old and New world with One Single Click

Digital and Yet Personal

HeadFirst has launched HeadFirst Select, an online platform where self-employed professionals and clients can find each other quickly and easily. How do you communicate this, while emphasizing that digitalization will not adversely affect the human factor?

Using a multi-channel campaign, the new proposition was launched widely. The campaign was kickstarted by a PR launch and a ‘cover take-over’ of the AutomatiseringsGids ( a renowned Dutch ICT magazine), followed by an extensive ad and banner campaign (including retargeting), explaining the exact benefits to various target audiences through e-mail and inviting them to a free trial period.