Neste MY – ‘Sustainable dieseling’

Neste MY Renewable Diesel – from awareness to lead generation

At the end of 2019 Lemm en Ten Haaf /B2B introduced Neste MY Renewable Diesel™ in the Netherlands under the guise of ‘Op weg naar een heldere toekomst’. Neste MY is a fossil-free fuel (HVO100) that can reduce GHG emissions by up to 90% and can be fuelled without any technical adaptations. Particularly suitable for organisations wanting to put their climate ambitions into action.


Duurzaam dieselen

This campaign was followed up by a new 2020 campaign, its goal being to enhance the Neste MY’s brand awareness and to realise lead generations. How? By setting up a renewed website, with propositions targeted specifically to industries dealing with precise climate goals and/or high CO2 emissions. This data driven multichannel campaign – from outdoor to radio, print and online – went by the campaign theme ‘Duurzaam dieselen’ and led possible Neste MY buyers to a whitepaper designed specifically for their industry (transport, municipalities, construction, waste and general).

Neste MY DDM display banners

Neste MY digital OOH

Neste MY DDM socials

Neste MY whitepapers

Would you also like a campaign that stands out?

Please contact Hans Lemm.