Introducing Neste MY Renewable Diesel™ in the Netherlands
Neste is one of the biggest manufacturers of renewable diesel on the planet. In the fall of 2019 we launched Neste MY Renewable Diesel™ in the Netherlands.
Neste MY Renewable Diesel (HVO100) is a fully renewable and sustainable fuel, that reduces CO2 emissions by up to 90%, and can be fuelled without any technical adjustments. Very suitable for organisations who want a direct impact on a cleaner environment.
Neste MY Renewable Diesel
In this introduction campaign we focused on various businesses, such as construction, municipalities, public transport, waste, freight, and parcel services. By using radio, out of home (OoH), trade magazines and online channels, we were able to target a broad group of DMUs with specific content. From awareness to activation. Through a CO2 calculator – that was developed specifically for this campaign – website visitors were able to calculate their CO2 reduction by transferring to Neste MY Renewable Diesel.
Homepage takeover FD en BNR
Volg de druppel (video):
Neste MY in de media (video):
Neste MY preroll (video):
Radiocommercials
Neste MY spot 1
Neste MY spot 2
Neste MY tag-on